About Us

WE’RE A FULL SERVICE, ALL INCLUSIVE TALENT AGENCY LED BY VETERAN AGENT AND WASSERMAN ALUM YULIN OLLIVER

Reimagining Talent Management

At For Us By Us Sports, we are fierce negotiators and strategic visionaries—agents who redefine what it means to represent athletes. We see every client as more than just a contract; we see them as trailblazers with dreams, goals, and legacies to build.

  • AUTHENTIC PARTNERSHIP
    We collaborate closely with athletes to craft sustainable careers that extend beyond the board.

  • BREAKING BARRIERS
    We challenge the status quo, negotiate bold deals, and open doors where none existed before.

  • DRIVING CHANGE
    Committed to social responsibility, we leverage our platform to uplift our clients to create a lasting positive impact.

For Us By Us isn’t just about contracts; it’s about highlighting your purpose, driving progress, and empowering athletes who shape the future. Why settle for good when you can be extraordinary?

portrait of Yulin Olliver, Founder of For Us By Us Sports Management Agency

Yulin Olliver

Founder of For Us By Us Sports, Yulin Olliver is a trailblazing agent and former professional snowboarder committed to redefining the landscape of action sports representation. As a Wasserman alum and one of the few female agents in the industry, Olliver has tirelessly championed equity, diversity, and full self-expression for traditionally underrepresented athletes, including those from BIPOC, AAPI, LGBTQIA+, and women’s communities. Her mission is to create world-class opportunities and financial empowerment for athletes, ensuring everyone has a seat at the table in a historically male-dominated field.


Olliver’s impressive roster of elite athletes includes Olympic medalists Queralt Castellet, Mariah Duran, Bryce Wettstein, and groundbreaking talent like Leo Baker and Samarria Brevard. Known for her innovative approach, she has spearheaded game-changing partnerships with brands like General Motors, Gucci, Nike, Mercedes-Benz, and more. Olliver’s credits include producing impactful campaigns like Nike SB's first women’s skateboarding shoe and securing the first non-binary representation in the Tony Hawk’s Pro Skater video game. A visionary leader, she continues to break barriers through high-profile brand deals, cultural advocacy, and creative endeavors like her film, FABRIC.


At For Us By Us, Olliver leads with unapologetic passion and expertise, reimagining talent management to empower top-tier talent and the next generation of athletes to reach their full potential both on and off the board.

  • portrait of sports agent Jenna Kuklinski

    JENNA KUKLINSKI

    AGENT

    Jenna Kuklinski is a force in brand storytelling and athlete empowerment, with over 14 years of experience working as a Brand Manager, Team Manager, and Content Creator in the surf, skate, and snow industries. She’s been at the forefront of innovation, founding G.W.R. at Dew Tour, an event for up-and-coming girls in skate and snow sports, shaping the next generation of women athletes. Recognized on Transworld’s 30 Under 30 list, Jenna frequently shares her insights at events like "It’s Tits Pitch Sessions" and Outdoor Retailer panels.

    As an athlete herself, Jenna brings a unique perspective to her work, combining strategy with creativity and firsthand experience. At For Us By Us, she’s dedicated to crafting tailored solutions for each client, infusing projects with intentionality, passion, and heart.

  • portrait of director & producer Brian Olliver

    BRIAN OLLIVER

    DIRECTOR/PRODUCER

    Brian Olliver is an award-winning producer and director with over 20 years of experience in digital, brand, and television content. His films have been celebrated at more than 50 global festivals, including his latest, Monumental Divide. Brian’s career began in the action sports industry, producing original content with professional snowboarders and skateboarders. Leveraging his passion for youth culture, he has created ad campaigns and branded content for clients such as PepsiCo, Toyota, and 7-Eleven, with work featured on Fox, NBC, Red Bull TV, and Nickelodeon.

    TOTALLY INC.
    Founded in 2002, Totally Inc. is a boutique production company specializing in branded film content, commercials, and documentaries. Known for its innovative, collaborative approach, Totally Inc. delivers cutting-edge solutions with a team of seasoned directors, producers, and creatives. The company’s adaptability and commitment to client objectives have attracted top brands like Toyota Trucks, Sony, Red Bull, and Zumiez. With an ethos of challenging conventions, Totally Inc. combines creativity, superior production services, and on-budget delivery to consistently exceed client expectations.

  • portrait of Ariel Zemlicka

    ARIEL ZEMLICKA

    ACCOUNTING

    Ariel Zemlicka got started in her career in the action sports film production space back in 2017, working on snowboarding films with a small production studio in Bozeman, MT.  After relocating to Minneapolis, MN, Ariel began working with small to medium sized production companies and creative agencies, specifically helping them manage their accounting and finances.  Yulin and Ariel connected briefly on a documentary film project back in 2019, and always kept in touch.  When the time came to launch For Us By Us, it only made sense for Yulin and Ariel to work together!  

    When Ariel is not geeking out on spreadsheets, Ariel enjoys walking her rescue pup, Frank, spending time on the water, and sampling oysters. 

Advocacy
in Action

WHERE OUR PASSION MEETS PURPOSE, WE BUILD COMMUNITY WITH THESE NON-PROFITS

  • KIPUKAKULEANA.ORG

    Perpetuating kuleana to place through protection of cultural landscapes and family lands.

On Kauaʻi, long-time families are losing connections to ancestral lands due to escalating land values, rising taxes, restricted access, development pressure and other challenges that threaten identity and perpetuation of cultural practice across generations.

    Established in 2018, Kīpuka Kuleana is a 501(c)(3) Hawaiʻi nonprofit organization and community-based land trust that protects ancestral lands under threat and revitalizes relationships between people and ʻāina (lands and waters) on Kauaʻi. We strive to grow kīpuka (places of community caretaking and cultural restoration) grounded in kuleana (responsibility) in every ahupuaʻa (traditional land division from mountain to sea) on Kauaʻi.


  • SKATELIKEAGIRL.COM

    Skate Like a Girl is a nonprofit organization dedicated to empowering individuals, especially young women, trans, non-binary, and gender expansive people to grow as confident leaders who champion equity through skateboarding. We see skateboarding as a powerful tool to build confidence, resilience, and cultivate inclusive communities. Our mission is to foster an inclusive community by advancing confidence, leadership, and social justice through skateboarding. With over 20 years of impact, we currently operate chapters in Seattle, Portland and the San Francisco Bay Area.


  • SKATEPARK.ORG

    Founded by Tony Hawk, The Skatepark Project (TSP) is a nonprofit organization working to increase access to outdoor recreation and free play through the creation of safe and inclusive community skateparks. TSP provides the resources, advocacy skills, grants and fellowship programs that guide skaters in creating their own community skateparks, from conception through construction. This is a collaborative process between skaters and city authorities to invest in capital improvements that will enrich a community for decades.
    
The Skatepark Project’s grant programs have awarded $13 million to help fund nearly 700 public skateparks in all 50 States, enjoyed by an estimated 9-million people annually. The organization’s International Program has provided technical and financial support to assist youth through the Skateistan educational programs in Afghanistan, Cambodia, and South Africa.