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Ivika Jürgenson

If you want to know what it takes to become one of the most globally recognized and relevant modern-day snowboarders… look no further than Ivika Jürgenson. The recent Winner of the 2023 Slush Magazine “Video of the Year’’ award and nominee for most highly coveted “Rider of the Year’’ award voted by her peers – Ivika was personally chosen by living legend Jess Kimura for “The Uninvited” – one of the most impressive snowboard films in recent years and now a community building event series. 

While most snowboarders ride at groomed resorts immune to the forecast painstakingly waiting for annual contests, Ivika stays committed to chasing snow and filming gorgeous yet gnarly urban rails and features, embedding herself as a standout figure in snowboarding through 5 years of consistent video parts. With longtime sponsors such as Rome Snowboards, Ashbury, Vans, and Blue Tomato, Jürgenson is a rare, tried-and-true street warrior transcending far beyond her North American audience. With every video Ivika has on the horizon, her presence and legacy only continues to grow. With her contagious smile and down-to-earth yet rebellious spirit, the sky’s the limit for Ivika Jürgenson.